Pizza Hut is trying to update its image. Now it's going by "The Hut" (like that sounds a lot better) and has a new design for its box. On the inside lip of the box is a new slogan: "Now You're Eating."
Seriously, guys? Did you want to make your pizza sound as average and unappealing as could be? Okay, I get the idea--Pizza Hut lets you fully appreciate the joy of eating. But "Now You're Eating" just makes me think of other options they could have considered:
- "You Will Probably Digest This."
- "We Guess It's Food!"
- "Good Thing You're Hungry."
- "No Refunds."
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This reminds me of a great onion article
http://www.theonion.com/content/news/kfc_no_longer_permitted_to_use
Working in conjunction with the Federal Trade Commission to defend consumers from what they call "blatant untruths regarding the edibility of KFC menu items," officials at the FCC have issued a list of acceptable words and phrases the restaurant can use in its television and print ads. While "eat," "feast on," and "taste" remain off-limits, the FCC has approved the use of "purchase," "be near to," "look at," and "hold."
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