When I started to see book trailers around the internet, I wasn't sure what to think. I love trailers in general, but do I need one for literature? If they're anything like the new trailer for Jim Shepard's "Your Fate Hurtles Down at You" by Electric Literature, then the answer is yes.
I went to a Jim Shepard reading once. I'm not a huge fan of fiction readings, since my mind tends to wander and I lose track of the narrative, but Shepard was the best reader ever. His story was engaging, and his Q&A session was the funniest thing I've ever heard in a bookstore. Plus, when he signed books, he was really cool.