Sunday, August 3, 2008

When Studios Put the Blinders on

"The Dark Knight" almost certainly took away some business from the "The Mummy," since both movies competed for the same action crowds.

"It looked like we could do somewhere between $45 and $50 million, but no one could have foreseen the juggernaut 'The Dark Knight' has become," said Nikki Rocco, head of distribution for Universal.
Um...did you not pay attention to the hype for the last year or so?

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