The worst thing about winter (wintry-mix aside) is the wind. I always wonder where this freakishly strong wind goes in the summer, when you'd kill someone for a breeze. In winter, it peels your face off. You can pile on the sweaters and hats and mittens and parkas, but you still have an exposed face.
The Beard Head Cap is designed to protect your face and give you that Viking beard you've always wanted.
From their website:
"Stand in all your Beard-y glory as your friends and familiy stare in awe of your manly Beard Head!"
Who can argue with that?